Nuances and Trends of Modern Retail
September 3, 2019
September 3, 2019
Every year, the amount of information surrounded us is growing irresistibly, we are saturated with information flows and our choice is greatly affected …
…by the timeliness and accessibility of obtaining information, its adaptation to our own realities.
Society moved into the active phase of consumption, the rhythm of life accelerated significantly, which influenced the form and speed of shopping and expectations from it.
Today, the correct storefront, whether it is online or offline, greatly affects the purchase.
An exhibition stand is the shop for a professional audience. To stand out at the exhibition today, it is not enough to have a bright design; you need to interact with the audience.
The rules and trends of retail apply also to the exhibition stand:
1) AR, VR
Take a production tour, engage the visitor in your business process, or let him travel to your store in New York while in Tokyo.
2) Customized approach
Show on your exhibition stand that the product can be customized for this particular client- today everyone wants to buy unique solutions that will be developed specifically for him or her.
3) Social Networks and Applications
The representative of the customer or buyer still stays a human. Involve him to take a photo on your stand and make simple applications to post photos on social networks and collect contacts – today the virtual “rating” of your brand will not only popularize it, but also push your visitor make a purchase from you, based on public opinion.
Give information about your brand extremely quickly to the buyer. He will not spend much time on you today: in the world of hypertrophied information flows only a laconic video will help.
5) VIP Club
Your product is from premium segment? Close your stand from the aisles to cut the crowd free entrance. Make admission inside only through controlled points.
Your customer need to feel his value. Once inside, a potential client will count on the same VIP attitude and surroundings. Keep the brand.
6) Social responsibility.
Working on planet preservation for further generations – show it to your customer.
It is more pleasant to shop, knowing that part of the margin goes to support social or environmental programs. This can be a significant factor to choose a partner.
Visit EuroShop exhibition, which takes place in Düsseldorf in February 2020 to learn more about new trends in retail and stores.
We are looking forward to new Euroshop edition to see the development of this market and new exhibiting and retail technologies.
Need help designing and making your exhibition booth?
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